In our latest TV spot for Fiat Minneapolis, we decided to do a complete 180 from our last ad. After doing research on the brand and getting to know Fiat's target market a little better, we realized we needed to shy away from the stereotypes that were formerly pigeonholing Fiat. The client reminded us that the 500L is the main focus and that we needed to hammer home the main selling points of the car; it has 4 doors and comfortably seats 5, something Fiat has never offered before until now.

Our star actor in the commercial is local wrestler Scott Brault, who goes by the stage name "The Brauler". The Brauler's uniform colors are pink and black, so we decided to have Luther Fiat dip a Fiat 500L in pink to match. We designed a series of ads based on The Brauler and his pink Fiat and hope to begin production on those in mid June. The pink Fiat 500L, now nicknamed "Pinky", will be driving around the Twin Cities all summer long, so keep an eye out for it!

Directed by Jake Woodbridge

Produced by Aaron Courteau

Cinematography by Kevin Horn

Edited by Harry Call